- You must understand that no one person is looking to hear your music, no matter how brilliant you think you are! If music lovers are going to subscribe to your music, you must approach the advertising of your live shows and the promotion of your music video releases with the same planning and professionalism as established artists . Marketing music has changed dramatically in this digital age of your online presence and social media. This technology can bring your music to the world. However it is up to you to broadcast your sound to the millions of potential fans out there, it is an important first step to take.
2. Stop telling people in the music business that your music is “good”. It is a much overused and weak word. A&R reps, music directors at radio stations, the music press, and buyers at distributors and stores presume you think your music is “good,” because you put it out to begin with! When they listen to it, they will decide if it is the kind of “good” music that they feel can get behind and be proud of supporting from their position of power in the music industry. And let’s face it, it is the public who will ultimately decide if your music is “good” by buying it or not. That’s not say, you shouldn’t talk up your music. But use your words; shape an elevator pitch that accurately reflects what you and your music are about
3. Be sure to use the Internet and all its resources to your advantage. Besides having your own domain name and website where you promote releases and shows, you’ll probably want a presence on the main social media such as Facebook, Reverbnation, Soundcloud, Twitter and Instagram. But don’t over-commit your time. If you spend all day working on social media, what happens to your music? It’s better to skip some social media rather than do a poor or infrequent job of staying in touch with your fanbase. And of course, you’ll want to make access to your music easy through YouTube, SoundCloud, iTunes Store, CD Baby and the like. Last, but definitely not least, build and use an email list to stay connected with your fans. Permission-based marketing using emails to your fanbase is a proven winner—these are folks who said they want to stay in touch!
4. Thank people who help you. You might be surprised how often music reviewers, DJs at college radio stations, and club bookers don’t get thanked by artists. So, make their day by sending a card, a small thank-you gift, or simply by giving them a shout out on the tray card of your next CD. Some artists tend to feel they are owed something because of their talent. Guess what… they aren’t. Being grateful and thankful are essential qualities for success. Cultivate them and watch the doors open.
5. Don’t ever stop making music. One sure way to gain some level of success as a musician is simply to not stop being one. There is no one timetable or path to success. Most artists termed “overnight successes” are in reality years in the making. If you find yourself approaching the creative act of making music as a chore, what is the point in that? Some of the most successful musicians out there are people who simply never stopped making their own music, performing it regularly, and finding a comfortable way to go about doing the business of their music. They could not not make music. Are you that passionate? Would a part of you die without your being able to make your music? If so, just keep doing it, the rest will follow:)